ZPG’s supplier panel tool MoveIt has generated referrals worth £1m for the company’s agent customers since it was bought by the portal giant in April 2016 as part of its £75 million Property Software Group (PSG) acquisition.
PSG launched MoveIt, which was thought up by Portsmouth estate agent Jefferies & Partners during the early noughties but subsequently sold to PSG in 2014, to offer agents a way to access panels of suppliers including conveyancing, financial services and, more recently since uSwitch was acquired by ZPG, utility suppliers.
MoveIt offers more than convenience, though – agents receive referral fees when their customers sign up to services sourced through MoveIt and, as sales instructions volumes drop and the lettings fees ban looms, offers agents an opportunity to up-sell products.
The MoveIt tool is a clear example of the advantage Zoopla wants to offer agents over its rival Rightmove by creating a portal that offers agents a spectrum of services within the property market.
A more recent example of this includes its acquisition of print marketing firm Ravensworth, agents software firm Expert Agent, agent website supplier Technicweb and market data cruncher Hometrack.
Commenting on the MoveIt milestone, ZPG Property Services Managing Director Mark Goddard (pictured, right) who was instrumental in acquiring MoveIt when he worked at PSG – says: “This is a significant milestone for MoveIt and highlights our leading value proposition and demonstrates our commitment to generating new revenue streams for our partners.
“Through MoveIT we are helping our agent members play a greater role in the home move process of their clients and saving them time by providing a range of quotes from conveyancing to financial services and energy switching with uSwitch.
“We now have many examples of agents who are using MoveIT and are now in a net positive position financially in terms of their relationship with ZPG.”