EasyProperty has made its latest bid to break into a large city following the appointment of a former Purplebricks agent in Manchester.
Chaim Aaron (pictured), 20, who was a Purplebricks LPE for 13 months while studying for his qualifications, is taking on the north Manchester property market as a self-employed agent working via the EasyProperty platform.
This will include his home town of Salford but also Middleton, Prestwich, Whitefield, and Crumpsall.
EasyProperty is only active in three other major cities – Birmingham, Coventry and Newcastle-upon-Tyne, although all are in very early stages of development. It local representative in Birmingham has just a single property for sale.
Referring to the 70% commission that EasyProperty agents take from sales fees, he told local media: “If I sell two properties in a month, I will make double what a corporate estate agent would make.” He aimed to have five properties on the market by the end of the 2020.
“When I knock on people’s doors and they say ‘you’re only 20?’ I say ‘I’m young and ambitious’.
“I’ve grown up on these streets, I know the area, people, this is where I live and where I want to be spreading my name, spreading the light. What better place to do it than your hometown.”
EasyProperty, which is based in Southwick near Brighton and operated by Evolve founder David Brierley, has 100 properties listed on Rightmove, down from 129 in May last year.
It has financial backing from both Easy brand-owner Sir Stelios Haji-Ioannous and City investment fund Toscafund and was re-launched a year ago.