Dwelly has confirmed the acquisition of Cheltenham-based lettings agency Elliot Oliver, marking the business’s fifth acquisition of 2026.

The deal adds around 900 fully managed properties to the Dwelly network, significantly strengthening the company’s presence across the Cotswolds and wider South West market, and taking its nationwide managed portfolio close to 9,000 properties.

It follows Dwelly’s recent acquisition of Midlands lettings company Albery Tyson.

Dwelly’s focus on supporting good people with better systems and technology made this feel like a very natural fit.”

Founded in Cheltenham, Elliot Oliver has built a strong reputation within the local market and Georgy Phillips (main image, left) will remain in place as Managing Director, overseeing the next phase of growth.

Oliver Bishop, Founder of Elliot Oliver, says: “Dwelly’s approach stood out because they aren’t looking to replace the identity of the businesses they acquire, they’re looking to strengthen them, and their focus on supporting good people with better systems and technology made this feel like a very natural fit.

“With Georgy continuing to lead the business, I’m incredibly confident that Elliot Oliver is well positioned for its next phase of growth.”

Strong leadership

Dwelly says retaining strong local leadership remains central to its acquisition strategy.

The business is focused on backing experienced teams and enhancing operational performance with improved systems and AI-led infrastructure, rather than replacing the identity of acquired firms.

Sam Humphreys, Head of M&A at Dwelly (main image, right), adds: “As our acquisition activity has increased this year, so too has the number of conversations we’re having with agency owners across the market. But we remain very disciplined in terms of the businesses we choose to partner with.

“Elliot Oliver stood out because it’s a business with a strong local reputation, a great culture and a team that genuinely understands its market. Those qualities are incredibly valuable and they’re not something we look to replace post acquisition.”