Lettings platform Goodlord has bought the fintech app Acasa, which helps tenants manage household bills and split costs between flatmates.
Goodlord will incorporate the technology into its existing software to allow letting agents to offer added value to tenants.
It will also give agents the chance to engage with tenants further and earn additional commission from a wider range of tenancy products, such as utility switching.
Founded in 2013 by Nick Katz and Vasanth Subramanian, London-based startup Acasa – originally called Splittable – has built a user base of more than 200,000 tenants.
It’s the second acquisition led by the Goodlord group in the past 18 months. Goodlord acquired referencing software vendor Vouch last July in a move that created a compelling offer in lettings software.
Thousands of tenancies
Combined, the businesses are responsible for thousands of clients, processing tens of thousands of tenancies and references through their platforms each month.
Tom Mundy, COO of Goodlord, said: “We’re delighted to be acquiring Acasa and bringing it into the Goodlord ecosystem. Our platform offers a modern customer experience to tenants on behalf of agents, and this is a fantastic opportunity to continue adding value to these tenants, making the rental process smoother and more enjoyable.
For letting agents, it will make offering additional services – such as utility switching and broadband set-up – even easier, whilst enabling them to benefit from even higher conversion rates and commissions.”
Nick Katz, CEO of Acasa, added: “In Goodlord we’ve found the perfect match for the next stage of Acasa’s journey. We’re excited that our technology will now be a part of the market leader in the residential rental property market in the UK – this will enable our purpose and our product to reach more tenants than ever before.
“Together with Goodlord we will be able to carry on our mission to make the experience of moving in, managing and moving on as delightful as it should be.”