Home » News » Agencies & People » Charity launch: agents get onboard with the Karma Club
Agencies & People

Charity launch: agents get onboard with the Karma Club

Australian bushfire charity appeal is one of the first to benefit from an initiative that enables agents to improve their marketing while raising funds for charity.

Sheila Manchester

Estate agents are well known for their charitable activities and now there is a new way to build business and help charities.

A former journalist, Jerry Lyons, is the founder of the the Estate Agent Content Club (EACC), which supplies weekly content marketing articles for non-competing independent estate agents.

Each month the EACC members pay a monthly subscription and £5 of each subscription is donated to the Karma Club, which, in turn, is donated to a different charity or grassroots organisation.

From Sussex to Australia

That’s the philosophy behind the Karma Club, a new ‘pay it forward’ project from the EACC. One of the first community organisations to benefit from the Karma Club, was a girls’ football team in Seaford, East Sussex, which received much-needed kit.

The club has also given £300 to Agents for Aus, the appeal set up by Simon Whale to support victims of the Australian bushfires.

In March and April, the Karma Club will donate to a support group for parents of children with autism and special needs, and a youth boxing club.

Jerry Lyons imageLyons (left) says: “There is so much negativity in the world right now. It’s all doom and gloom and crisis after crisis, but through the Karma Club, we’re doing something positive.

“Our members have been very enthusiastic about the donations, and it goes to show that good estate agencies are often the most generous and community-minded businesses out there.”

The Karma Club’s general emphasis is on helping small organisations that don’t have a huge fundraising machine behind them. Jerry added, “There are so many brilliant grassroots charities and community groups out there. It feels great to help the little guy or girl out, so to speak.”

The Karma Club also fits with the EACC’s three core principles: creativity, community and value. “I think every business needs a purpose – something more than just making money. We can all do a little good in a world where there’s a lot of bad.”

Read more about charity fundraising.

Photo: Matt Bode Photography.

February 11, 2020

Any comments?

Please note: This is a site for professional discussion. Comments will carry your full name and company.

This site uses Akismet to reduce spam. Learn how your comment data is processed.