Property marketing stunts via an estate agency’s Rightmove feed are not new. But getting multiple enquiries for the pranked property in question is probably a first.
It’s a familiar promotional meme and the favourite is – of course – igloos during the run-up to Christmas or advertising Buckingham Palace for sale.
But this week the Cheshire operation of hybrid estate agency Keller Williams followed suit with a ‘haunted house’ for sale in the posh Manchester commuter village of Cheadle.
Its Rightmove listing was ghoulishly unsubtle. Marketed as Haunted Hill House for a price of £666,666, its property blurb highlights an ‘abundance of paranormal activity, headless phantoms, spectral figures, disembodied spirits and a sinister presence’.
“Nerves of steel are required for the Open House on 31st October. IT’S SPOOKTACULAR!!”.
The picture was also suitably unrealistic, having evidently been downloaded from a ‘spooky house’ search on a stock photo website, complete with pictures of skeletons enjoying a festive meal in the dining room.
But it appears many house hunters in Cheshire didn’t spot the prank, and Keller Williams has received a clutch of enquiries, much to their surprise.
“It just ‘ghosts’ to show how hot the property market is when you list a pretend haunted house for sale and it receives multiple enquiries,” says Mark Readings (pictured), Operating Principal at Keller Williams Plus, its largest Market Centre.
“We were tempted to book viewings and to explain that Mr and Mrs Addams would show people around, but with no appointments before midnight. We resisted the urge.”