Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
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Facebook+Zoopla+OTM = What?
Facebook Marketplace is used by 800 million global buyers and sellers every month, says Tara Dulake, and now it is…
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Bring on the landlords!
Having a good number of landlords on your books is the backbone of any estate agency. Nelly Berova offers six…
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Boost your brand
You know who you are but does everyone else who lives where you operate? Nelly Berova says it’s time to…
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Use your influence
Social media marketing is becoming less about posting ads on Facebook and more about presenting yourself as an ‘influencer’ –…
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Audience targeting
Following increasing pressure over privacy, Facebook is changing for advertisers. Nelly Berova looks at what this means for you.
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Can photo enhancing really help improve your Rightmove stats?
The quality of your photographs can make the difference between a quick sale and a property that sits in inventory…
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Responding to negative feedback
Expectations for customer care on social media have considerably increased year on year over the past five years with a…
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Dress to impress
Rather than the afterthought it may once have been, especially in rental properties, furnishing is now critical in buyers’ and…
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How to play the great Google game
All agents want their website to be numero uno on Google, so, asks Andrea Kirkby, how do you do it?
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Should estate agents trust Facebook with their business data?
Facebook is on a crusade to convince us that it really does care about privacy on the platform following the…
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