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Marketing

Print lives!

With most property searches now starting online, Marc Da Silva asks, is there still a place for print media?

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Marketing

How to protect your agent brand

We ended the year strongly on sales but now have a worryingly low level of stock to start 2014. Actually we also have a similar problem on the lettings side. Help appreciated!

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Marketing

It’s a MINI revolution

Branded car image

For Sale boards were once the backbone of an agent’s marketing effort but today, branded cars – and in particular BMW Minis – rule the high street. Nigel Lewis looks at how…

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Marketing

The data game

Measuring social media benefits image

Even now, social media can be a bit of a hard sell to management. Managing social media in a meaningful way is becoming more involved and labour intensive and it is fairly…

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Marketing

The power of a plan

Want to be the local superman in estate agency? Then you need a plan – a super floorplan, says Marc Da Silva.

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Marketing

#Location, #location, #location

Caroline Steer, Digital Marketing Manager at the property marketing communications agency, Oracle Group, helps estate agents understand how to use local networks and ‘Twitter hours’ to tap into local markets without spending…

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Marketing

Two-faced?

Facebook has been an established internet presence since its conception in 2004, and during 2009 it expanded beyond the realms of social interaction to become a growing commercial force. Much has been…

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