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Marketing

Adaptive content

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Anna Macleod, Head of Marketing and Communications at Kinleigh Folkard & Hayward, looks at why estate agents now need to adapt their content to reach a wider audience.

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Marketing

Setting the stage

Andrea Kirkby discovers that ‘home staging’ really helps to sell property.

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Marketing

Snap happy?

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Good photography and video sells property, says Andrea Kirkby – so please – no excuses!

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Marketing

“Best foot forward”

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"Best foot forward" says Jerry Lyons – it’s time to challenge the media’s negative view of the industry.

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Marketing

Purple Daze?

How do you colour your world? Sheila Manchester explores the craze for colour in agency offices.

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