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Perfect PR

If you look and act exactly the same as every other estate agent, 2016 could bring you many challenges, says Steven Hilton. So you need a plan.

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Marketing

What are words worth?

What are words worth? ...online – everything! Caroline Steer looks at the benefits of creating engaging content, even when you have limited resources.

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Marketing

Are you LinkedIn?

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Caroline Steer, Digital Marketing Manager at property marketing communications agency, Oracle Group, looks at the benefits of using LinkedIn.

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Marketing

Relationships, not computers, sell property

Building a business these days is all about online success. Or is it? The extraordinary story of one agent in Northumberland, proves that’s just one side of the story. Nigel Lewis reports.

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Marketing

Lights, camera, video action!

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Caroline Steer, Digital Marketing Manager at property marketing communications agency, Oracle Group, discusses the benefits of creating video for social media.

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Marketing

#Get moving. #Get social. #Get it right.

plane flying through hashtag image

Look at some estate agents’ Facebook pages and you can see they think social media is just about posting their listings; you can’t tell the difference between their Facebook page and Rightmove,…

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Marketing

Show me a sign

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Andrea Kirkby inspects the serried ranks of For Sale and To Let boards that line the streets – where permitted.

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Marketing

Moving target

Andrea Kirkby reviews the financial and market positions of the major portals as the new challenger squares up to ‘the establishment.’

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