Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
-
Reviews – rave or grave?
With the rise of online agents, digital has become the marketing strategy of choice for most estate agents, says Nelly…
Read More » -
Investing in inbound marketing
If you follow any marketing trends, you may have heard the terms ‘inbound marketing’ and ‘outbound marketing’, says Nelly Berova,…
Read More » -
First impressions count
Social media often serves as a ‘digital first impression’. So, says Tara Dulake, it is very important to keep your…
Read More » -
Why there’s nothing to fear from online estate agents
Fearing online estate agents is the wrong approach if you're a traditional branch operators, as 'normal' agents can learn a…
Read More » -
Facebook for new-builds?
Facebook has come a long way over the past few years, says Nelly Berova and now it’s proving very effective…
Read More » -
Are traditional marketing tools still relevant?
Is it time to go back to the old school? Lisa Isaacs revisits traditional marketing methods to see if there’s…
Read More » -
The Importance of #Hashtags
Did you know, asks Tara Dulake, that the word ‘hashtag’ was officially added to the Oxford Dictionary in 2010– and…
Read More » -
How to market your agency to success in 2018
2017 was a difficult year for many high street agents. So, asks Nelly Berova, how can you make sure that…
Read More » -
EGGciting events
Tara Dulake shares her social media expertise on how you can benefit from a #Trending Topic like Easter to boost…
Read More » -
How traditional agents can take on the hybrids
While high street agency has, no doubt about it, been affected by the so-called ‘disruptors’, it seems that their route…
Read More »
