Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
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Beat online competitors with a cracking branch
High street agents have a precious differentiator to their online competitors, says Joanne Christie, it’s a place to meet –…
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Content and conversion
Do you measure your bottom line? Nelly Berova MD, Art Division, offers seven digital marketing secrets that will put yours…
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Moving-in gifts – gimmick or good practice?
Leaving a lovely surprise for new tenants or owners can be a useful touch in retaining customer loyalty, says Andrea…
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The art of remarketing, and how it can win agents more leads
Portals are great for those who know what they want, but, says Nelly Berova, MD, Art Division, how do you…
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Whisper it quietly, but landlords need all the help they can get!
It may just be a blip, but tough times are ahead and landlords need professional support.
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How to turn staff mugshots into great PR
People make snap judgements, says PR man Jerry Lyons – so it’s really important to make the right impression with…
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Will all agents be hybrid soon?
How far will you go down the digital route to hybrid estate agency? Andrea Kirkby’s research indicates seismic change is…
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