Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
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Instagram – power in pictures
Did you know, more and more consumers are buying goods and services based on what they see on Instagram? Tara…
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Moving-in gifts – gimmick or good practice?
Leaving a lovely surprise for new tenants or owners can be a useful touch in retaining customer loyalty, says Andrea…
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The art of remarketing, and how it can win agents more leads
Portals are great for those who know what they want, but, says Nelly Berova, MD, Art Division, how do you…
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Whisper it quietly, but landlords need all the help they can get!
It may just be a blip, but tough times are ahead and landlords need professional support.
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How to turn staff mugshots into great PR
People make snap judgements, says PR man Jerry Lyons – so it’s really important to make the right impression with…
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The (unexpected) ways to use property photos to market your agency
There’s a whole raft of new photographic technology to show your properties on social media, so get snapping, says Tara…
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Will all agents be hybrid soon?
How far will you go down the digital route to hybrid estate agency? Andrea Kirkby’s research indicates seismic change is…
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Big-up your blogs
The blog’s written and posted… now, says Nelly Berova, MD, Art Division, bring on the readers, with five steps to…
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Does dressing properties pay?
Furnishing a property to make it more attractive to buyers isn’t cheap, but, says Joanne Christie, the better it looks,…
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Facebook advertising: go for it!
If you haven’t tried Facebook advertising, says Tara Dulake, do it now! You will generate new enquiries, reach new audiences…
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