Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
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The data game
Even now, social media can be a bit of a hard sell to management. Managing social media in a meaningful…
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What are words worth?
What are words worth? ...online – everything! Caroline Steer looks at the benefits of creating engaging content, even when you…
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Are you LinkedIn?
Caroline Steer, Digital Marketing Manager at property marketing communications agency, Oracle Group, looks at the benefits of using LinkedIn.
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Relationships, not computers, sell property
Building a business these days is all about online success. Or is it? The extraordinary story of one agent in…
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Lights, camera, video action!
Caroline Steer, Digital Marketing Manager at property marketing communications agency, Oracle Group, discusses the benefits of creating video for social…
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#Get moving. #Get social. #Get it right.
Look at some estate agents’ Facebook pages and you can see they think social media is just about posting their…
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Show me a sign
Andrea Kirkby inspects the serried ranks of For Sale and To Let boards that line the streets – where permitted.
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Moving target
Andrea Kirkby reviews the financial and market positions of the major portals as the new challenger squares up to ‘the…
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Want a new website?
What does it take to build a really great, successful, professional estate agency website? Marc Da Silva reports.
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