Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
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Snap happy?
Good photography and video sells property, says Andrea Kirkby – so please – no excuses!
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“Best foot forward”
"Best foot forward" says Jerry Lyons – it’s time to challenge the media’s negative view of the industry.
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Without a plan… you’re floored
Homehunters want the full picture, says Sheila Manchester, so why don’t all agents supply floor plans for every property?
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Focus on the money!
“Everyone does their search on the portals, I don’t need my own site.” This, clearly, is nuts, says Jeremy Tapp.
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Guide: social media and online marketing strategies
Christopher Walkey, CEO of Marketme, says social media conversations can maintain and build business.
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Purple Daze?
How do you colour your world? Sheila Manchester explores the craze for colour in agency offices.
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Politics on social media – should you get involved?
Could you win business by talking politics on social media? Christopher Walkey votes YES!
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E-brilliance
A really great digital marketing campaign can hit your target market at the speed of light, says Andrea Kirkby.
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Beauty and power
You want a gorgeous website, says Jeremy Tapp, but it’s what’s under the bonnet that really counts.
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Can you see the signs?
Yes, you may market property online, but sometimes you come across high street signs that you simply cannot afford to…
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