Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
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Email marketing for agents
Email marketing remains highly effective if you know what you are doing. Marketing expert Ian Laverty, Managing Director at Ingenuity,…
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Branch makeovers: how to make your selling space sparkle
After all the Christmas lights, does the office look like you feel?
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Your site – style over substance?
An attractive, engaging website is an essential element of any business in the property sector, but it must meet minimum…
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Print matters
Are printed brochures, direct mail and window displays still relevant in today’s digital market place? Nigel Lewis reads between the…
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Why are so few agents keen on green homes?
Green homes are great homes, but Andrea Kirkby finds that the eco thinking is not really widespread among estate agents.…
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Estate agency boards: still relevant?
Property searches start online – so why are there millions of estate agency boards on the streets of Great Britain?…
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Comment: ‘Don’t forget portals are about traffic as well as listings’
Can the online ‘disrupters’ get any traffic? Nigel Lewis shares his views.
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Property auctions: lots of change
We ask: where do the new methods of property auctioneering leave the traditional players?
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The power of a plan
Want to be the local superman in estate agency? Then you need a plan – a super floorplan, says Marc…
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Are video property tours the future of marketing?
As a growing number of sales and letting agents use audio and video tours to market properties, Christopher Walkey reflects…
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