Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
-
Content: Can you write you way to a better business?
Good writing used to mean just effective property details, but the internet has made 'content king'. So how do you…
Read More » -
The facts behind the Zoopla stockmarket float
Andrea Kirkby reports on the lead up... and the result.
Read More » -
Do you know why website optimisation matters?
As more people search for property while they are on-the-go, Christopher Walkey explains why it is so important for estate…
Read More » -
Seven SEO ways to beat portals at their own game
To win your Google group, says Jeremy Tapp, don’t do SEO!
Read More » -
Will London soon be a skyscraper forest?
The original Tower of London looks like a bungalow now, next to its skyscraper neighbours and the trend is... even…
Read More » -
Does social media help you sell or let property?
Christopher Walkey, our resident social media expert, explains it’s not just for teenagers – 28.5 million adults can’t be wrong.
Read More » -
What’s your social media plan?
What do you want to achieve using social media? Christopher Walkey has some guidance.
Read More » -
How to protect your agent brand
We ended the year strongly on sales but now have a worryingly low level of stock to start 2014. Actually…
Read More » -
Three pillars of successful email marketing
Ian Laverty offers his expert advice on how best to use email marketing to bring in leads and boost sales.
Read More » -
Do any agent still print flyers and magazines?
There is still a place for flyers and magazines in your marketing campaigns, says Lawrence Higgins, but what’s the best…
Read More »
