Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
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why estate agency branches matter, even in a digital world
Agents with High Street branches have a unique brand-raising, trust-gaining opportunity. Now is the time to edge ahead with a…
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Growing free-to-list property portal has tripled its listings since April
Residential People now lists 30,000 sales and rental properties in the UK and has promised never to charge agents to…
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Using LinkedIn for personal use…
A spiffy profile 1. You can customise your profile URL to make it easier for people to find you and…
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Why estate agents’ websites are important tools once more
Agent websites used to play second fiddle portal listings, but that's all changing. Lisa Isaacs looks at how they can…
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Connect with your clients and collect testimonials
You want to understand what your customers want/need/expect but what is the best way to do that? Nelly Berova presents…
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8 ways to boost your social media following
‘Everyone’ is now using social media – so how do you get noticed? Nelly Berova has some wise words to…
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Social media marketing – why even bother?
Besides promoting and protecting your brand’s reputation, there are a host of reasons why you should bother with social media…
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How estate agents can build their online reputation
When it comes to building online reputation, Google is king, says Ben Davies Chief Executive at PropertyHeads.com. It is estimated…
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Facebook – ad copy that converts
Have you tried reaching prospecting buyers, homeowners or landlords through Facebook Ads without success? Nelly Berova shares 13 tips to…
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Local knowledge – how property market data wins business
Media headlines such as, “Hopes that the property market has a spring in its step” or “Housing market worst for…
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