Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
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Hit refresh! – is it time to review your website?
It’s not good enough to just have a website; it’s how you evolve it that matters. Lisa Isaacs investigates what…
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Facebook in five minutes
Facebook has 2.4 billion worldwide users per month – among them your potential clients. Here’s Nelly Berova’s quick guide to…
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Your marketing makeover for 2020
With signs of renewed confidence in the market, digital marketing expert Nelly Berova recommends a thorough review of your marketing…
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Why you need a content marketing strategy in 2020
An effective content marketing strategy is one of the best ways of growing your property business, says Nelly Berova, and…
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Why ‘old school’ marketing techniques still work
Don’t go exclusively digital just yet… Lisa Isaacs discovers a hive of activity and innovation in printed collateral and sign…
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How to use video marketing in 2020
With Christmas just around the corner – not to mention a festive election – you might find December is a…
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How to sharpen up your Call To Action
In a tough, uncertain market for agents, says Nelly Berova, how do you get the edge over your competitors in…
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Social media: listen to the online chat to inform YOUR strategy
We already know the significance of ‘voice’ on social media, says Tara Dulake, but did you know listening is just…
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This is the worst article about headlines ever written
See, it got your attention. Whether you’re using digital marketing to target vendors and landlords, or to promote your properties…
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Have a local SEO strategy for all your branches
We're in a world centred on mobile phones, says Nelly Berova and everyone searches on the move. Make sure your…
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