The recently-arrived CEO of a large northern property company has revealed why he decided to rebrand all his estate agency businesses under one roof, leading to the loss of several well-known names including 30-year-old firm Smeatons.
Richard Rankin, boss of Carlisle-based rural business giant the H&H Group, replaced Brian Richardson last year as CEO.
The firm turns over £14.7 million a year and recently announced that its property business had been restructured around nine branches.
But this included the loss of three estate agency brands; Smeatons, H&H King and Michael CL Hodgson, which have all been rebranded as H&H Land and Estates.
Originally a farm stock auctioneer, H&H Group now includes half a dozen different businesses including land, printing, surveying, insurance and estate agency.
Rankin, who arrived at the company in July 2018 to take the top job, says he wants to bring all the company’s different activities closer together and has now restructured the business, starting with its property operation.
“You no longer find an estate agency over here and a land agency over there – each of our offices is now a hub, a one-stop-shop,” he told local media.
“We’ve brought all the teams together and up-skilled everybody so customers now have a full breadth of experience. It has been about creating consistency, a feeling people can come to us and we’ll sort it.”
Rankin remains positive about the future despite today’s challenging trading conditions, with uncertainty about the impact of Brexit set to hit the group’s financial results, which are due out soon.
Last year the company had an operating profit of £940,000 on a turnover of £14.71 million.
Read more about H&H Group.