A leading London estate agency boss has launched a recruitment firm for the property industry after revealing that he’s become tired of the incumbents pressure-selling unsuitable candidates to ‘make commission’.

Steven Wayne (pictured, centre), who runs multi-branch London agency Benjamin Stevens, has launched Agent Recruit with business networking leader Russell Bahar (left), supported by recruitment consultant Linsey Becker (right).

Wayne says his new firm will work differently to other recruitment firms and that his aim is to “find candidates that fit the role, the company and most importantly the culture,” he says.

“I know what a good agent looks like because of my 20-year track record within the industry and that’s our massive point of difference.

“I want to source talent for firms because they are the right people for the right job, not because they’re going to make us the biggest commission.”

Wayne is best known for his agency, which he founded in 2004 aged 22 in Edgware, North London subsequently opening a second branch in 2009 and later adopting a ‘hub’ approach to expansion with three centres now supporting some 50 estate agents.

“I’ve always said that getting the process and service right are the most important factors when establishing a business, and that’s the approach we’re taking with Agent Recruit,” he adds.

“The industry is desperately in need of a good quality recruitment business and that’s a key reason why decided to go ahead with this launch.”

Agent Recruit operates within three areas of property recruitment – mortgage brokers, estate agents and conveyancers – focussing on NW London initially where Wayne already has established contacts, although he says property firms in Leeds and Newcastle have also shown interest in the new service.