Purplebricks’ CEO Helena Marson has voted with her wallet on the company’s future after spending £100,000 buying shares in the firm.

The purchase is her first acquisition of stock in the estate agency, giving her 629,585 shares representing 0.21% of the firm’s issued share capital, since being appointed in April last year.

Her holding is a very small one compared to the firm’s major shareholders lead by German media giant Axel Springer, which holds 26% and JNE Capital, which has 11%,  then Momentum (7%) and Hargreaves Landsdown, which has 5.5%.

The only person (rather than City investment firms) to appear in its major holdings list is Paul Pindar and his family, who hold 14 million shares currently worth £2.1 million.

Chairman

Pindar, who is the estate agency’s chairman, was one of the company’s founding backers but has recently faced, as The Neg has reported, calls for him to resign as its share price has slid to near junk status and several disasters have hit the firm.

Pindar, along with Marston, has been attempting to shore up the Purplebricks ship in recent months including a radical shake up of its commission structure which means, in many ways, Purplebricks now presents as a traditional estate agency.

Last month the agency scrapped its ‘money back guarantee’ a year after introducing it and raised its fees.

Recent research by TwencyCI revealed that Purplebricks revealed that it listed 58,884 properties and agreed sales on 50,427 of which 39,227 reached exchange.