Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Rightmove selects six ‘superhero’ agents to front new campaign
The portal's new marketing initiative is designed to overcome 'misconceptions' about the work of estate agents.
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Rightmove Resistance Tour will show how AI can break estate agents free from portals
Proptech firm ModelProp is launching a 60-day roadshow that it will use to demonstrate new technology that it claims will end the portals' dominance.
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SIGNED: Big estate agency inks new three-year Zoopla deal
Tim Hyatt, Head of Residential at Knight Frank, says the portal plays an important role in presenting his brand to the widest possible audience.
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Upfront fees – traditional estate agent reveals how it CAN be done
Kate Gostelow of North Wall in Liverpool explains how her agency has successfully introduced a 'pay upfront' fees model.
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Estate agency using self-employed model claims 37% higher completion rate
Ian Macbeth of Avocado Property claims as many as three-quarters of its sales make it through to exchange faster than other estate agencies.
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OnTheMarket investigated by ASA over ‘misleading’ traffic claims
Portal forced to drop claims in its advertising that it had ‘overtaken Zoopla’s website traffic following watchdog probe.
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OnTheMarket gets MUCH bigger Aussie portal cousin
CoStar Group is set to purchase Domain for £1.1 billion as it adds a stablemate to OTM in its global portfolio.
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Estate agency gives clients a boozy welcome to their homes!
Swansea estate agency, Dawsons, has teamed up with another local brand, AU Vodka, to give those moving into homes an unusual welcome pack.
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EXCLUSIVE: ‘We’re not here to squeeze agents’, says Zoopla
Zoopla's COO Rich Hayes speaks to The Neg about the severe cost challenges agents are facing, and how the portal is approaching this issue.
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‘When property vendors feel they are seen and understood is when you convert’
Leading proptech figure explains how the language agents use when communicating with potential vendors dicatates how successfully getting an instruction will be.
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