Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Big portal claims 19% rise in property valuation lead quality
The number of potential sellers requesting a property valuation with a view to move in the next 3 months has risen, says Zoopla's COO Rich Hayes.
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Estate agents slam Rightmove campaign as ‘slap in the face’
Shaun Adams, who started a petition against Rightmove's fee increases, says the portal's 'game changers' initiative ignores the plight of independent agents who pay 'full whack'.
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Big estate agency group launches innovative AI listings service
Arun says its new AI room staging tool will give vendors an edge within a competitive market.
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Agent slams competitors who use AI to write property descriptions
Sue Hall, who is a coastal property specialists at Norfolk estate agency Arnold Keys says she has seen more AI-generated copy creeping into the property market.
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Zoopla unveils revamped TV campaign to target Spring market
The portal is re-releasing its Xmas ads in a new marketing push at a time when it says one in five homes are listed for sale.
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Leaders becomes ‘LRG’ – it’s now official
CEO Michael Cook and the group have simplified its title, now being known as LRG, losing the historical brand associations with the 'Leaders Romans' part of its name.
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Humble For Sale board is still best, says top London agent
Even in the digital age, a For Sale board remains the ‘cheapest and most effective marketing weapon’ in an agent's armoury.
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Comedy star hosts quirky Zoopla videos
Stand-up comedian Farah Sharp is fronting a new series of social media video shorts for the portal, which also feature local agents.
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‘Only sign a sole agency contract for two weeks’ industry figure tells vendors
Property personality Simon Bradbury has released a new video making several controversial claims about estate agencies aimed at house sellers.
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Zoopla appoints former executive of collapsed car retailer as CEO
Paul Whitehead returns to the portal as CEO six years after quitting his role as Chief Strategy Officer and comes from failed car sales firm Cazoo.
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