Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Zoopla latest portal to claim title ‘agents champion’
The portal says it was the first to put agents front and centre of its marketing campaign after Rightmove unveiled its 'game-changer' agents.
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Ofsted school ratings change could hit property prices, chief inspector warns
The Chief Inspector of Schools Sir Martyn Oliver asks what Rightmove is going to do once single-word school grades are scrapped.
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Zoopla claims 30% leap in new-build buyer leads
The portal says upgrades in the last 12 months have boosted its ability to generate quality leads from potential new-build buyers.
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Property portal with just 130 agents beats Rightmove to top spot
ESPC, which is a property portal for Scottish estate agent solicitors, claims independent market resesarch shows it is the website of choice for vendors.
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Be careful when making ‘puffy’ claims in property listings, warns lawyer
David Smith says new material information rules for agents mean it's more important than ever that promotional material is both accurate and true.
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Big estate agencies only pay Rightmove £125 a branch, campaigner claims
Shaun Adams of Cooper Adams, who is fighting Rightmove fee hikes, tells The Neg that small agencies are paying many times more than the big firms.
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Rightmove selects six ‘superhero’ agents to front new campaign
The portal's new marketing initiative is designed to overcome 'misconceptions' about the work of estate agents.
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Rightmove Resistance Tour will show how AI can break estate agents free from portals
Proptech firm ModelProp is launching a 60-day roadshow that it will use to demonstrate new technology that it claims will end the portals' dominance.
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SIGNED: Big estate agency inks new three-year Zoopla deal
Tim Hyatt, Head of Residential at Knight Frank, says the portal plays an important role in presenting his brand to the widest possible audience.
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Upfront fees – traditional estate agent reveals how it CAN be done
Kate Gostelow of North Wall in Liverpool explains how her agency has successfully introduced a 'pay upfront' fees model.
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