Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Watch out portals! Yes, AI is set help agents market homes better
The normally tech-wary estate agent says AI will help agents market their properties and aid house hunters, probably to the cost of the portals.
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Rightmove goes quiet on plan to let tenants review landlords
After acquiring HomeViews last year, the portal says it may develop the same reviews service on its lettings pages.
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Revenue up 7% as Rightmove squeezes more out of estate agents
Agent numbers may have remained broadly flat but the portal has still managed to extract more money from them as it boasts of ‘Its proven ability to grow profits and cashflows in all market conditions’.
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AGENCY: Forget house prices, proximity to schools now more important!
Jackson-Stops has launched an index for families seeking homes within catchment areas of good schools because education is now top of the agenda for families.
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Estate agents in bid to be YouTube ‘superpower’ stars
A group of EXP agents from Cambridgeshire has produced a marketing video describing their 'superpower' abilities to help customers.
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City analysts warn Rightmove fees investigation could hit share price
Experts say a probe into the pricing policies of the portal, as called for in an agent petition, could hit its share price.
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BLOG: ‘Industry had a chance to end the property portal duopoly and blew it’
Glentree founder bemoans the opportunities lost when the portal he helped found - OTM - was sold to a US financial firm.
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Agent slams Rightmove for ‘daylight robbery’ after setting up fees petition
Shaun Adams of Cooper Adams tells The Neg he is calling for an investigation into the portal's charging policies after facing an 18% hike.
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Big estate agency signs new Zoopla listings deal
Property management giant JLL's Lucy Morton heralds a three-year contract with Zoopla, after fast-growing Lomond did likewise.
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OpenRent caught-up in planning row over studio flats
The letting giant posted an ad on Rightmove for studio flats in a converted hotel, which may not have planning approval.
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