Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Zoopla unveils revamped TV campaign to target Spring market
The portal is re-releasing its Xmas ads in a new marketing push at a time when it says one in five homes are listed for sale.
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Leaders becomes ‘LRG’ – it’s now official
CEO Michael Cook and the group have simplified its title, now being known as LRG, losing the historical brand associations with the 'Leaders Romans' part of its name.
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Humble For Sale board is still best, says top London agent
Even in the digital age, a For Sale board remains the ‘cheapest and most effective marketing weapon’ in an agent's armoury.
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Comedy star hosts quirky Zoopla videos
Stand-up comedian Farah Sharp is fronting a new series of social media video shorts for the portal, which also feature local agents.
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‘Only sign a sole agency contract for two weeks’ industry figure tells vendors
Property personality Simon Bradbury has released a new video making several controversial claims about estate agencies aimed at house sellers.
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Zoopla appoints former executive of collapsed car retailer as CEO
Paul Whitehead returns to the portal as CEO six years after quitting his role as Chief Strategy Officer and comes from failed car sales firm Cazoo.
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Rightmove gives senior duo £2 million in share options
Portal's CEO Johan Svanstrom has been given 183,759 free ‘performance shares’ or options, while CFO Ruaridh Hook gets 97,440.
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Big estate agency returns to Zoopla after 12-month ‘break’
Leaders Romans Group will return to listing properties on the portal a year after dropping it in favour of OTM.
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OTM owner buys imaging giant Matterport
Proptech pros, CoStar and Matterport, will deepen their focus on advancing property insights and driving the growth of digital twin technology across the sector.
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‘Letterbox leaflets are dead’ claims lettings guru
Sally Lawson, who is a former ARLA President, says leaflet drops are a waste of time and online marketing is the way forward.
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