Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Challenger portal ‘pivots’ to give member agents control of business
Free-to-list platform Residential People is 14 months old and has 1,800 listing agents but says it now wants to turn into a mutual-style property portal.
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London firms help agents forge improved free deal with Zoopla
Dreamview Estates, Hausman and Holmes, and Alan Goldin Estates persuade Zoopla to give an improved offer on the portal's original 'free free' deal announced last month.
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Guild and Fine & Country agents get six months’ free listings on Zoopla
Member agents of either organisations get the free deal without having to leave Rightmove, as Zoopla's announced deal last week required.
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Rightmove reveals its ‘help’ package for Coronavirus-hit estate agents
Portal is offering three different deferred payment packages for qualifying agents all of which will start on May 1st.
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Coronavirus latest: Rightmove announcement on fees cut ‘due today’
Portal's reps tell agents to 'hold fire' with calls for help and promise that news of a financial package to ease the burden is in the pipeline.
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Ian Springett is sprung from OnTheMarket
Ian Springett, the CEO of the third major portal, OnTheMarket, has had his employment terminated with immediate effect.
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PIC OF THE WEEK: Your Move’s big day at EFL match final
Results of the estate agency's season sponsorship of the EFL were plain to see for the 20 customers and 10 staff among the 82,000 fans at the match on Sunday.
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Estate agents warned over WhatsApp rules change ‘ticking timebomb’
Thousands of sales and letting agents who use their personal WhatsApp to communicate with customers risk being sued by the platform and are in breach of GDPR and privacy laws, it is claimed.
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Estate agency claims 50% of its Instagram posts drive sales and instruction enquiries
Case of estate agency Mr and Mrs Clarke highlights the growing power of Instagram as a free marketing tool for the property industry.
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Vendor sells house for more than asking price via house raffle
A farmhouse in Shropshire has become one of the few house raffle success stories in recent times after the vendor, who had tried to sell it via two estate agents, attracted over 340,000 entries to his raffle and raised £550,000. Vendor Michael Chatha, who originally put the property on the market for £545,000 eight months ago but received no offers on it, had been attempting to sell the property after he and his wife separated after 17 years living at the property. “I had the farmhouse on the market with two different agents, one of them a very well-known reputable brand, each for three months and although I had viewings, there were no offers,” he says. “So I thought I could do a better job of marketing it myself and seven days after the competition started, we had brought in £550,000.” TV appearance His house raffle was featured in a BBC article and Chatha was invited into the BBC1 TV Breakfast programme sofa last month, highlighting his attempts to sell the property; publicity which many other house raffle competitions don’t receive. The winner of the 300-year-old farmhouse, which has four bedrooms and a separate annexe, is somewhat stunned 23-year-old admin…
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