Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Rightmove ‘revolt’ drives 1000s of agents to register with challenger portal
Homesearch has seen the number of agents leap from 4,300 in March to over 7,000 today as the number of people hacked off by Rightmove has increased.
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Portal wars: ‘OTM was never a truly mutual organisation’, says challenger
Andrew Goldthorpe of PropertyMutual says too many portals including Rightmove and OTM start out promising to be solely for the benefit of agents, but soon lose their way.
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‘Not enough agents are leaving Rightmove yet to make a difference’
Iain White says that until campaigning groups such as Say No To Rightmove have a simple, unifying message for agents to focus on, Rightmove will win once more.
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Leading agents criticise Rightmove’s AGM access restrictions
David Thomas and Rob Sargent claim decision not to allow shareholders to dial in via a video platform to today's AGM will prevent anyone asking awkward questions.
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There’s hope yet! 40% of property sales agreed before Coronavirus are proceeding during lockdown
Claim is made by Rightmove after it canvasses buyer and sellers during webinar event it held for members of the public.
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Exiting Rightmove agents share details of ‘bland’ emails sent urging them not to leave
Agents who have given notice to the portal to quit are sent one - and sometimes several - emails on their final day giving them one last chance not to drop Rightmove.
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‘Coronavirus is a unique opportunity to come together and bring Rightmove to heel’, say rebel agents
Key campaigning groups make joint appeal to industry to work collectively and force Rightmove to charge fair fees and re-balance the relationship.
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Petition launched to demand Rightmove is denied government bailout funds
Letting agent calls on colleagues across the UK to sign her petition after the portal revealed it is eligible for the Covid Corporate Financing Facility.
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Say No To Rightmove leader denies he’s working for other portals and calls for agents to ‘move together’
Rob Sargent of estate agency The Acorn Group submits himself to hard questioning over his motivations to set up and fund a campaign to persuade Rightmove to change its business and pricing.
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OnTheMarket offers joining estate agencies free listings and shares sweeteners
While existing estate agencies were recently given a 33% discount, firms joining the firm are to be given a full discount until the crisis is over.
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