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Knight Frank launches tool to win new instructions

Knight Frank has launched an innovative tool for gaining instructions that pulls in curious house owners with detailed information about their local postcode. The site, called myPropertyGenius, was soft-launched a few weeks…

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Marketing

Online-only letting agency founder attacks Gumtree

gumtree

Online only letting agent founder James Davis has launched a scathing attack on UK classifieds portal Gumtree. The site, which was established in 2000, is a significant player in the lettings sector…

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Marketing

Are the online-only agents gaining traction?

After reading the criticism of online-only agents by their traditional counterparts on Twitter it’s clear that much of the industry dislikes and fears the way these digital ‘disruptors’ do business. High profile operators such as Purplebricks, Easyproperty, emoov…

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Marketing

Agent investigated by ASA over use of Rightmove Intel data

harrisons Rightmove intel

The potential dangers of using market comparisons tool data incorrectly in local marketing campaigns were highlighted by the Advertising Standards Authority (ASA) today following a complaint to it about Bolton-based Harrisons Estate Agent. A…

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Marketing

Zoopla claims 40 branches have returned to it from OTM

howard cundey

Zoopla Property Group has announced that over 40 agent branches have recently returned to it after initially leaving to list with on OnTheMarket, including a raft of multi-branch agencies and several independents.…

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Marketing

Fine and Country returns to TV advertising

fine and counry tv ad

Fine & Country is re-launching its story-telling TV advertising campaign advert following the success of their advertising campaign in March. The re-launch will run from this September until the end of October.…

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