Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Rightmove to introduce big changes to agents’ property details pages
Portal says it has already introduced them at its oversesas business and that the pages are quicker and generate more leads.
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Rightmove hires new financial chief on £1.75 million package
Alison Dolan is to join the portal after many years spent working for Rupert Murdoch's newspaper empire in the UK.
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OnTheMarket staff face headcount reduction as ‘uncertainty continues’
Portal's acting CEO says he faces 'regrettable' decision to consider redundancies as realities of Covid aftermath affect the business.
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OnTheMarket claims COVID lockdown was ‘defining moment’ in portal wars
Agent-owned platform says many agents reassessed the value they get from Zoopla and Rightmove during the lockdown as it reports increased branch numbers.
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Challenger portal signs up agents behind Say No To Rightmove campaign
Murray Lee and Paul Davies are leading by example and have recently signed up to use the challenger portal as they urge other agents to look at Rightmove alternatives.
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Sunak’s Stamp Duty holiday revives vendor activity
Zoopla says its internal data shows that while sales leads recovered weeks ago, it has taken Rishi Sunak's intervention to stimulate vendor activity.
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Sweeteners persuade 500 joining agents to pay for OTM despite Covid
Deal launched in April gives joining agents who pay up to £2,500 of OTM shares per branch depending on how many other portals they list with.
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Homesearch latest: Acorn Group is first chain to pay for challenger portal
Acorn's CEO Rob Sargent says he believes the platform is more than just another place for agents to put their listings.
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Zoopla says it won’t modify fees reduction deal…yet
Portal says agents who want to take up the deal now can still get the full nine-month free listings benefits.
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OTM will soon be profitable, City analyst tells agent shareholders
Zeus Capital says the portal will have a difficult 2020 but it expects it will be profitable in 2021/2 as member agents move to paying full fees and revenues increase by £10m.v
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