Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Interview: OnTheMarket CEO’s candid answers to agent criticisms
OnTheMarket acting-CEO Clive Beattie, talks to The Negotiator as we ask him some of the industry's key questions about the portal following its latest results.
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Challenger portals accuse some leading CRMs of ‘obstruction’
OpenBrix founder Adam Piggott says two of the big estate agency CRMs are hindering his and other portals' progress as they sign up agents and try to list their properties.
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Physical valuations fall victim to Covid as 98% of vendors ask to go virtual
Research by Zoopla reveals how safety concerns have persuaded vendors to request valuations are done off-site or via a video call.
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Is the steam running out of the ‘Say No to Rightmove’ campaign?
After the full month of full campaigning by the four different groups, the number of agents leaving Rightmove has yet to significantly ramp up.
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Rate at which agents are leaving Rightmove accelerates
Last year approximately 60 agents left the portal every month but during April nearly 300 agents quit Rigthmove.
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New OnTheMarket tool highlights growing importance of virtual tours
The portal now enables house hunters to filter out property listings that don't come with 3D or video tours.
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Is Rightmove facing a ‘cliff edge’ of agents leaving next month?
The portal's 75% fees cut for agents ends in just over two months' time but agents have only a small window in which to give the portal notice.
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Rightmove ‘revolt’ drives 1000s of agents to register with challenger portal
Homesearch has seen the number of agents leap from 4,300 in March to over 7,000 today as the number of people hacked off by Rightmove has increased.
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Portal wars: ‘OTM was never a truly mutual organisation’, says challenger
Andrew Goldthorpe of PropertyMutual says too many portals including Rightmove and OTM start out promising to be solely for the benefit of agents, but soon lose their way.
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‘Not enough agents are leaving Rightmove yet to make a difference’
Iain White says that until campaigning groups such as Say No To Rightmove have a simple, unifying message for agents to focus on, Rightmove will win once more.
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