Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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OnTheMarket says 52% of its member agents are now paying customers
Crucial period for property portal begins as its attempts to persuade 'freebie' customers to start paying £337 a month for its service.
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Are agents still untrusted by the public? Not any longer, suggests survey
Recruitment firm CV Library says its interviews with 1,200 members of public reveals change in fortunes for agents.
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Tenant fees ban ‘set to change the way rental property ads are written’
Agents will soon have to list which services are being provided as part of the rent when writing rental property ads.
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‘Discrete’ property portal for prime London goes live
Vyomm.com has ten agents signed up and is the brainchild of Utsav Goenka who married into the Indian Mittal steel dynasty in 2011.
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Online estate agents’ model weakened by low transactions, says Codling
Former Jefferies analyst and now Rummage4 CEO makes comments during Sky television interview
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Smaller agencies facing ‘decision time’ over Rightmove subscriptions, OTM claims
OnTheMarket (OTM) has claimed this morning that a minor rebellion is underway against Rightmove among independent estate agents fed up with the 20% or more hike in fees introduced this year by the UK’s No.1 portal. Ian Springett, CEO of OTM, claims that many agents are spending more on their Rightmove subscriptions than they are on renting their branches each month and that ‘decision time’ has come as many face reduced revenues from lettings after June 1st. “We believe the value provided by each portal will become even more important,” says Springett. OTM has persuaded five single-branch estate agents around the UK to go public and reveal that they have cancelled their Rightmove subscriptions after signing up to long-term listings agreements with OTM. These include Albion Sales & Lettings in Northampton; Camerons in Bournemouth; Clintons Management Ltd in Ilford, Essex; Glastonbury lettings firm Jungle Property and Skipton estate agency James Pye & Sons. Although small operations, it is unusual for agencies to publicly reveal that they have quit Rightmove, such is the fear that vendors and landlords will question why they’re no longer marketing their properties through the UK’s largest portal. “I’ve chosen to terminate my contract with Rightmove after…
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Best time to upload properties onto property portals revealed
Portal property listings should be launched on Monday evenings at 8pm to get the most leads, it has been claimed. Research by property portal Zoopla among its listings shows that adverts for rental properties gain the most leads if they go live on a Monday evening while sales properties do best on a Wednesday evening. The worst times for both kinds of listing is Friday evening, when everyone’s relaxing after a long week at work. The data shows that many renters and buyers complete their online home-hunting research during the week and then book-in their viewings to be completed at the weekend, the research suggests. “We always strive to provide our agents with the best insights to inform their marketing strategies,” says Charlie Bryant, Managing Director of Zoopla (left). “By listing in the late afternoon they will likely experience the highest proportion of buyers and renters sending leads in the evening.” The guidance from Zoopla follows similar data last week that revealed how the first hour of a property’s listing is the most important and that between 11% and 12% of all leads arrive in the first hour, and that over a third arrive within a listing’s initial seven days…
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Purplebricks now a ‘superbrand’ alongside Rightmove and best-known agents
Hybrid agency has made it into an official list of best brands in the UK after being named as one of the 'fastest growing' tech disruptors.
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Is this why portal juggling happens? First hours of online listing are most crucial, says report
Research by Zoopla reveals just how crucial first hour and days of a property's online portal appearance are for lead generation.
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OTM claims ‘new and exclusive’ listings strategy is working
CEO says agents listing on OTM first is driving rapid growth in the number of people who have signed up for property alerts, which has now passed 1m mark.
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