Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Purplebricks ditches ‘commisery’ in favour of less aggressive TV adverts
Promotion of Vic Darvey to the position of CEO coincides with a softer approach taken within its latest TV advertising campaign.
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Half of all auctioneers now using outsourced property viewings service, claims portal
The Essential Information Group offers Viewber's service to its auction house clients and says majority have now signed up to use its service.
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Students want to stay in same home right through university
A survey by Towergate Insurance reveals surprising facts about students' preferences and needs as tenants.
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Rise of the tyre-kickers: huge extent of online property ‘ghosting’ revealed
Survey reveals that half of the UK population peruse properties online at least once a week usually to snoop on nearby properties or those belonging to celebrities.
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Zoopla launches faster smartphone app with viewings management tab
New app also works on tablets and offers several new functionalities in an age when 60% of house hunters search online via an app.
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Value of empty homes in the UK is ‘at least’ £2.2 billion, new research finds
Nearly 280,000 properties worth at least £2. 2 billion are sitting around unused, says a leading home insurer.
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Would you take on the marketing of Britain’s ‘most haunted’ house?
Historic house that used to be a prison and is said to the UK's most haunted address is being marketed by an Essex estate agency as a ghostly investment opportunity.
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OnTheMarket says 52% of its member agents are now paying customers
Crucial period for property portal begins as its attempts to persuade 'freebie' customers to start paying £337 a month for its service.
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Are agents still untrusted by the public? Not any longer, suggests survey
Recruitment firm CV Library says its interviews with 1,200 members of public reveals change in fortunes for agents.
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Tenant fees ban ‘set to change the way rental property ads are written’
Agents will soon have to list which services are being provided as part of the rent when writing rental property ads.
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