Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Social media now generates up to 15% of our viewings, says Portico
High profile 15-branch estate agency says Instagram, Facebook and Twitter now a significant tool when attracting buyers.
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What happened to the Autumn bounce-back? Rightmove blames Brexit
Prices, transactions and instructions all slide across the UK on average as 'heightened economic uncertainty' makes vendors and buyers hesitate... again.
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OTM challenges Rightmove to follow its lead and introduce a fees freeze
Portal says it is to both not increase its fees during 2020 and also maintain its 10% discount system for agents who observe the 'one other portal' rule.
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Estate agents more likely to ‘turn the lights off’ than leave Rightmove
Leading City fund manager claims portal's dominance means it has a bright future even if the sales market takes a turn for the worse after Brexit.
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OTM launches new bid to differentiate itself from Rightmove and Zoopla
Company is to spend September blitzing TV, radio, poster and online channels with a revamped version of its original campaign.
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When is a park home not a caravan? Rightmove advert muddies water
Estate agent promises to be clearer in future about status of 'park homes' it advertises for sale on the portal.
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Shhhh! LonRes starts listing ‘black book’ off-market properties
Business-to-business subscription platform says it has already had 35 properties worth over £225 million added to its property marketing listings.
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New portal launched by ex-Purplebricks director, Richard Jacques
The new portal is to combine the provision of "a new concierge level of service to buyers and sellers that focuses on knowledge, information and access."
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Purplebricks ditches ‘commisery’ in favour of less aggressive TV adverts
Promotion of Vic Darvey to the position of CEO coincides with a softer approach taken within its latest TV advertising campaign.
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Half of all auctioneers now using outsourced property viewings service, claims portal
The Essential Information Group offers Viewber's service to its auction house clients and says majority have now signed up to use its service.
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