Agency’s innovative sales-based charity idea raises £50,000

Nicol & Co boss Matt Nicol says for every property they sell they offer to donate £100 to the school or local community organisation the seller’s choice.

Matt Nicol, Nicol & Co.

Estate agency Nicol & Co.’s charity fund – which helps local schools, projects and initiatives in and around the Midlands – has topped a whopping £50,000.

The firm, which has offices in three locations, began the scheme in 2021, giving £12,000 to local community groups in its first year. The firm provided twice as much support in 2022, with a total of £24,900 and has donated another £13,200 so far this year.


Managing director Matt Nicol (main picture), who founded the business in 2009, says: “Helping people buy and sell homes, I’ve always felt rooted in our community and this motivates me to make a difference wherever possible.

“I spearheaded a crowdfunding effort in 2014 that saw £16,500 raised to rebuild a children’s play area in The Lido Park in Droitwich after an arson attack and it’s always good to see families still having great time there nearly 10 years on.

“More recently we donated £100 to the Worcestershire Acute Hospitals Trust for every instruction that signed up during the Coronavirus pandemic and gave Amazon tablets to three local primary schools to support online and remote learning.”

This led to the establishment of the Nicol & Co. Community Fund which has now donated over £50,000 to community organisations and projects across the county.

charity difference

Nicol adds: “We established the charity fund to make a difference across Worcestershire and now, for every property we sell, we offer to donate £100 to the school or local community organisation of our seller’s choice.

“The fund exists to help local schools, projects and initiatives in and around Worcester, Droitwich and Malvern that our clients care about – and we do too.”

So far, the Community Fund has helped  schools, community groups, local animal charities, Acorns St Richard’s Hospice and the Grace Kelly Childhood Cancer Trust as well as the Worcestershire Homeless Appeal and foodbanks in Droitwich, Worcester and Malvern

The Neg revealed earlier this year how Nicol & Co. arranged the Big Worcestershire Garage Sale with more than 30 streets signing up to join together to declutter their homes and sell unwanted items as part of a mass event.

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