A proptech firm based in Amsterdam has launched a home sales transaction platform that claims to be the world’s first fully digital, end-to-end transaction service and its now available in the UK.

Anyone.com has launched both here but also in nine other countries simultaneously and connects buyers, sellers, agents, mortgage advisors, notaries, and other professionals in one shared digital workspace.

Founder Reza Sardeha, who is also a racing car driver, says: “We’ve built a full-stack transaction engine – from search to close – designed for how people expect to work in 2025 and beyond.”

His platform uses property listings content from Rightmove and other portals. Other features of the site include helping home buyers to find ‘buying agents’ to help them purchase a property, which they can also do on their own or via Anyone.com. This includes a centralised communication hub for offers, negotiations, and updates.

“Our users can match with an estate agent if they’re selling, or a buyer agent if that’s what they are looking for ,and we believe by creating more demand for buying agents we can lower their fee and make their services more accessible to a broader range of buyers instead of just the wealthy,” Sardeha tells The Neg.

“In the next month or so we’re expanding our data coverage for the UK to make our matching service much better. Currently the US, Canada and Netherlands have the best data and matching in these markets is extremely tailored. The UK is our next focus on that front.”

one roof

The platform also claims to be the ultimate service for estate agents, bringing many activities under one roof including price negotiation, lead generation, listing creation, viewings and contracts.

“We’ve built the first platform where buyers, sellers and agent’s actually collaborate to get a transaction over the finish line and manage the entire process on one platform,” says Sardeha.

“Next to offering a platform where the entire workflow of agent’s is optimized we also collect agent’s performance data for a year now in order to connect buyers looking for a buyer agent or sellers looking for a seller agent to match with the right agent instead of finding one through referrals.”

But while the tech’s heft and breadth are impressive, its ambition to retool the way people buy and sell homes across ten countries from the ground up all in one go, may raise eyebrows within the UK industry —  as it has been tried before.

Anyone.com is also developing a new mortgage model — set to launch in 2026 — designed to improve housing accessibility for first-time buyers and younger generations.

Image: Reza Sardeha/X