Strutt & Parker reveals new top team as it ‘shifts towards digital’

Strutt & Parker has revealed its senior line-up and said that it intends to build up itself as a digital estate agency and also win more market share in London, its key territory.

The new team is part of a refresh of the agency following its acquisition by French property and banking giant BNP Paribas in August 2017 which has been under way for several months.

Since its acquisition, apart from a foray into public relations that saw it criticised for suggesting first-time-buyers should cut out lattes to get on the property ladder, everything has been relatively quiet.

Then in March, just two weeks before the lockdown began, Kate Eales (above, second from left) was promoted to run its regional lettings and sales operation while Louis Harding (above, left) was revealed as its new sales and lettings chief in London.

Eales is a former Hamptons high-flier who joined four years ago. At Hamptons, she was a Regional Director who managed 13 offices across central and SW London.

Harding has worked at Strutt & Parker for two years since joining from Foxtons and has been credited with overseeing significant growth in the department.

New promotions

The rest of the residential team has now been revealed. These are Matt Sudlow (above, second from right), who becomes its Head of Estates and Farm Agency Department, and Charlotte Moxon (above, right).

She is the agency’s new Head of Regional New Homes, a department that is currently looking after a sales portfolio of some 1,400 properties.

Moxon, unlike Sudlow, comes from outside the Strutt & Parker family and joined the company in 2018 following a ten-year career at LSL.

Guy Robinson, Head of Residential Agency at Strutt and Parker, says: “This new organisation of our leadership team will enable us to push forward more rapidly with our strategy and ongoing projects, including the shift towards digital estate agency and the growth of our market share in London.”