Zoopla returns to TV for Spring campaign to lift property market
The No.2 portal kicks off its latest advertising effort on Bank Holiday Monday which will run for sixteen weeks across most high-impact channels including TV, video on demand, digital and socials.
Zoopla kicks off its latest marketing campaign on Bank Holiday Monday as applicant and vendor demand starts to surge.
‘Just ask Zoopla’ re-introduces its ‘Divorcee’ (main pic) and ‘Kids Party’ adverts and will run for sixteen weeks across most high-impact channels including TV, video on demand, digital and socials.
AWKWARD
Both adverts lean into incredibly awkward situations that centre around asking about house prices and conclude that people should use a Zoopla valuation estimate and speak to an estate agent.
Despite negative predictions when it came to property prices at the end of last year, the housing market is on track to hit 500,000 sales in the first half of the year.
The fully integrated campaign will continue to prioritise media channels that best reach homeowners, including TV, VOD (video on demand) and social.
PRIMETIME
Primetime slots for the campaign include Channel 4’s The Great Celebrity Bake Off and Stand up for Cancer as well as ITV’s new I’m a Celeb South Africa All-Star Edition. The ads will also feature during key Premier League and FA cup games and will continue to be voiced over by actress Diane Morgan (star of BBC Two comedy, Motherland).
Nikki Cole, Zoopla Director of National Sales, says: “We’re looking forward to helping agents capitalise on the second busiest period in the year for the property market with the launch of our latest marketing campaign.
“Not only will we be nudging homeowners to take the plunge and ask an agent to list their home on Zoopla – but we’ll also be educating tomorrow’s buyers and sellers by making housing market shifts more tangible for them and encouraging them to think about what they might do next as we head into the summer months.”
