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Propertymark launches bid to be ‘more relevant’ to agents

Trade organisation also wants to listen to its membership better and has set up a steering group to make this happen.

Nigel Lewis


After many months of turmoil Propertymark has set out its stall following the appointment of Nathan Emerson as its interim Chief Executive.

This includes the creation a steering group to listen to agents. But overall agents expecting seismic shifts in Propertymark’s raison d’etre will be disappointed.

It is to continue plans to become a professional rather than membership body and is to resume its plan to ditch sub-brands such as ARLA and NAEA and unite under one branch. Also, it still intends to be the ‘provider of choice for qualifications’.

But while the chassis may remain unchanged, under the hood Propertymark says it wants to be more in-touch with its members.

“We need to stay relevant to our members and genuinely listen to their needs,” it says.

Agents contribution

“That is why we have created a cross disciplined Industry Steering Group to carry through a full review of our membership proposition and we are asking all members to contribute.”

Propertymark is to also inform members better via blogs, webinars and (post-Covid) regional meetings.

It also wants to help agents professionalise and see off the rogue agents who dog the industry’s reputation.

“By providing a strong and recognisable symbol of professionalism, underpinned by a robust Code of Practice and a modern qualification offer, Propertymark will continue to support members seeking to gain an accreditation and raise industry standards,” it says.

But one feature will remain constant – its lobbying of Ministers and civil servants in Whitehall to win influence and ensure they realise the challenges agents face.

Agents who would like to tell Propertymark what they think should email direct via its dedicated feedback email address.

Read more: New CEO to provide greater stability to ‘damaged’ organisation.

Read  more: Off the MarkPropertymark profiled in The Negotiator magazine

March 9, 2021

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