Spicerhaart is investing £6m in technology to transform the way it does business, partnering with Australian company Rexlabs to create ROSIE, its ‘Residential Operating System Integrating Emarketing’.

Spicerhaart CEO Paul Smith said, “There is no other estate agency software in the UK that does what our new system does, it will transform the way we do business.

“Rexlabs created bespoke customisations of their software for Spicerhaart to bring one single point of view of each customer and every interaction we have with them.

“Whether our teams are out or in an office, using a mobile, tablet, laptop or desktop, they will have access to a dashboard with a complete overview of their workflow.

“They have an office in their pocket from which they can list properties, add photos and videos, create marketing materials, add leads, interact with customers, create mailouts, reports and more.

“Most importantly, at every stage, they are prompted to take key actions and many of these, will become voice activated.

“Rexlabs’ comprehensive and open API means it interacts with internal and external systems, including our bespoke FLINK software, which creates multiple versions of social media adverts and, in coming months, we will be integrating all the data from our contact centre, financial services and lettings into the same system.

Brisbane based rexlabs, with a team of 80, said it was delighted to partner with Spicerhaart. Chief Executive Anton Babkov, said, “Like Spicerhaart, we are a family-run business, we share the same values, focusing on providing the best service possible for customers.

“We’re truly grateful to Spicerhaart for working with us over the last 12 months to localise our product for the UK market – it’s been a huge undertaking and getting it 100% right was critical for us and for Spicerhaart’s team.“