A property portal that claims to be making the first steps towards being a global version of Rightmove says it has made a key strategic move to achieve its goal.
The World Property Network (TWPN) has struck a deal with billion-dollar US franchise network Realty World that will see the two businesses join forces and together offer three million properties across the world.
Realty World has been around since 1973 and has 400 offices worldwide while TWPN launched in September last year with a TV channel, website and several full-page adverts in the Sunday Times.
The deal between TWPN and Realty World will go live in two or three months and will, TWPN claims, make the partnership a “powerful and influential new force on the international property stage”.
It also says the combined forces of the partnership will be a disruptor in the global property marketing market.
In the UK TWPN’s main rivals are the Rightmove Overseas and A Place in the Sun websites but internationally, TWPN founder Peter Mansfield says the partnership – which joins his website’s European and other properties with Realty World’s North, Central and South American as well as Caribbean inventories, will be a game changer.
While this is unlikely to trouble investors in Rightmove and other national websites around the world in the short term, Peter reckons the “global property market has not evolved sufficiently to enable it to tune in to the digital era of property trading,” he says.
TWPN also has fans among the UK property industry including Nick Staton, founder of six-branch Hertfordshire and North London agency Statons, who thinks TWPN has the same potential as YouTube or Facebook to change the market.
TWPN has been helped by its own TWPN SEO digital agency to gain traction in the tricky international property search market, and has helped increase organic traffic to TWPN’s website by 250% recently.