It takes eight minutes for house-hunters to make their mind up about a property, according to a study by Foxtons.
When viewing a property online, the average person takes eight minutes to choose whether to visit or not (three-quarters were irritated when a property profile that did not reflect the true state of the home). 60 per cent find it impossible to see how big the rooms and 49 per cent can’t tell how light they are. 10 per cent complained they can’t tell the colour of the walls in rooms and 52 per cent can’t understand how overlooked a property is.
A spokesperson for Foxtons, which commissioned the research to launch their new virtual tour by Matterport, said, “While making a decision on a property may only be a matter of minutes, we expect that the need to physically visit a property will remain strong for the foreseeable future. However, a 3D virtual tour can be the most convenient and cost effective way to start and narrow down the property search.
“This technology offers an experience similar to that of virtual reality, with the added bonus of being accessible from the customer’s home. Unlike VR, which requires a headset at home or visiting an office with a VR headset, a 3D tour walks you through the property virtually on a customer’s computer or mobile device.
“The results show that 50 per cent of us would take our friends or family to view our potential new home before making the final decision – 97 per cent involve others in the decision-making process.
“The 3D virtual tour will allow friends and family to visit the property virtually and provide valuable feedback at a time that is convenient to them, without having to leave their home or office, significantly simplifying the process.