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‘Discrete’ property portal for prime London goes live

Vyomm.com has ten agents signed up and is the brainchild of Utsav Goenka who married into the Indian Mittal steel dynasty in 2011.

Nigel Lewis

 

The UK has a new property sales and rental portal following the official launch of Vyomm.com, the latest business venture of Utsav Goenka who rose to fame in 2011 when he married a member of the Mittal steel dynasty.

Vyomm has been in development since at least January and is designed specifically to serve London’s high-end prime property market. It has signed up ten agents so far including the Mayfair branch of Carter Jonas, Mark Tunstall Property, Hanover Residential, Napier Watt, Machards and Beauchamp Estates. It has also engaged former eMoov CEO Russell Quirk as a consultant.

Goenka says his new website and app are unusual because as well as listings it offers a password-protected ‘off-market’ zone and charges agents only when a home sells via its platform rather than monthly fees.

“We like the Vyomm product a lot,” says Tim Macpherson of Carter Jonas (left). “Much of what we are instructed upon is predicated upon discretion and therefore off-market.

“The Vyomm platform allows a clever means of discretely showcasing those homes to selected buyers and makes for a faster, more effective and secure way for us to do business.”

The platform enables landlords and vendors to upload details of their properties and creates valuations for them before then offering the listings to the ‘most suitable’ agents who can bid to ‘win’ the instruction.

Vyomm is the sandscrit word for ‘universe’ and is Geonka’s second digital business.

Second portal

In 2014 he launched HomeHapp with his wife Vartika Mittal-Goenka as a director, a portal that hoped to ‘leverage the power of social media and storytelling to transform how homes are presented’. Its web address now redirects to Vyomm.com.

“Our short-term goal has been to recruit the best and most prominent estate agents in London as users, and the most experienced advisors spanning both the traditional and digital property sectors,” says Goenka (pictured, top).

May 13, 2019

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