Home » News » Agencies & People » Will most agents soon be listing on all three property portals?
Agencies & People

Will most agents soon be listing on all three property portals?

Hunters announcement today makes it the third key UK estate agency to sign up to both Rightmove, ZPG's two sites and OnTheMarket. But can independents afford to do the same?

Nigel Lewis

property portals

Franchising corporate giant Hunters is the latest large estate agency group to sign up to all three property portals after confirming it had begun listing its properties via OnTheMarket (OTM).

The company was one of several key industry brands to sign up to the portal last last year for a long-term deal on condition OTM successfully floated on the London Stock Exchange’s AIM market.

Before the flotation OTM said it would drop its controversial ‘one other portal rule’ once its shares had been listed.

This has prompted an increasing number of agents, therefore, to sign with all three portals.

Like Hunters, which has 200 franchised branches across the UK, this includes Chancellors and Douglas & Gordon, with more expected to follow soon.

Glynis Frew image“We are pleased to be able to offer this huge benefit to our customers who can rest assured that with Hunters, their properties will be marketed to the widest possible audience,” says Glynis Frew, Hunters’ CEO (pictured, left).

“Furthermore, as a franchisor, we are also delighted that this deal brings significant advantages to our 200 plus network of branches, who are very enthusiastic and positive about the news.

“This is a fantastic addition to our service offering that will further help Hunters stand out and gives us a real competitive edge in the market place.”

Although Hunters doesn’t say what this ‘competitor edge’ is, OnTheMarket claims its site attracts better-quality leads and “genuine property seekers” when compared to other property portals, and also cites the extra £25 million it has committed to spending on marketing OnTheMarket following the AIM launch.

March 6, 2018

What's your opinion?

Please note: This is a site for professional discussion. Comments will carry your full name and company.

This site uses Akismet to reduce spam. Learn how your comment data is processed.