Knight Frank has confirmed that it has re-joined Zoopla on a trial basis, five years after it left the portal to satisfy OnTheMarket’s ‘two portal’ rule at its launch in January 2015.
The company is to list 21 of its London branches with Zoopla for an initial three-month period to ‘test the water’.
The venerable estate agency and property consultancy was one of the founding companies behind the launch of OTM along with Savills, Strutt & Parker, Douglas & Gordon and Chestertons.
Knight Frank is the last but one of these blue-chip companies to return to Zoopla following the dropping of the two-portal rule and the OTM’s stockmarket flotation in February last year.
Until now Strutt & Parker was the most recent agency to return to the Zoopla fold in July last year, and Knight Frank’s return leaves just Savills, which only advertises its overseas listings via the portal.
A spokesperson for Knight Frank said: “We remain committed investors in OnTheMarket and are strong supporters of it as the agent-backed portal.
“Last year we signed a five-year strategic agreement to display all our sale and lettings properties at OnTheMarket.com and we see it going from strength to strength.
“We are constantly assessing the changing marketing opportunities for our clients.”
In April this year London agency KFH also announced that it was to trial Zoopla and, like Knight Frank, is trying out the portal at some of its branches but not its whole network, in its case for 12 months.