Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
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Is your website on track?
If not, don’t invest in digital marketing! A strange thing for Nelly Berova to say, but she knows what she’s…
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Traditional marketing – old school rules
The traditional ways to promote your business are as powerful as they ever were, says Sheila Manchester.
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Facebook – the ideal way to reconnect with former clients?
The UK property market is tough at present, so how can you reconnect with your existing clients? Take the digital…
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UK’s specialist property portals taking on the big three
Visitors from space probably think that the UK has just three property portals – and that those portals have taken…
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Learning LinkedIn: simple etiquette
It’s a great platform for business, but, says Tara Dulake, you need to understand the protocol and behave accordingly.
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How to win a property industry award
Any Oscar winner, says Jerry Lyons, will tell you that winning an award is a great career move (when the…
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Why agents must measure their digital marketing
One in every three estate agents Nelly Berova meets, invests in digital marketing but doesn’t know what results they get.…
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The funky branches that look like dotcom offices
Big, bold, beautiful branding and styling costs big bucks, says Joanne Christie, but these agents say it’s worth the investment.
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Focus on first-time buyers
More first-time buyers bought a home in 2016 than in any year since 2007, says Tara Dulake, that’s great news…
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Revealed: what estate agency websites should REALLY be about
Is your website dynamic? Jane Gardner says that it should be… and it can be! With her estate agency experience,…
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