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Marketing

Bland is banned

Jerry Lyons explains why the words you use (or don’t use) in your marketing and PR could be losing your estate agency thousands of pounds.

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Marketing

On the plus side

Caroline Steer is rather curious about Google+. Does it really offer a plus – or a minus – for your local estate agency business.

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Marketing

Image is everything

Branch refit image

The average cost of a branch refit is around £48,000. Nigel Lewis asked two agents why they splashed the cash.

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Marketing

The data game

Measuring social media benefits image

Even now, social media can be a bit of a hard sell to management. Managing social media in a meaningful way is becoming more involved and labour intensive and it is fairly…

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Marketing

Perfect PR

If you look and act exactly the same as every other estate agent, 2016 could bring you many challenges, says Steven Hilton. So you need a plan.

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Marketing

What are words worth?

What are words worth? ...online – everything! Caroline Steer looks at the benefits of creating engaging content, even when you have limited resources.

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Marketing

Are you LinkedIn?

LinkedIn image

Caroline Steer, Digital Marketing Manager at property marketing communications agency, Oracle Group, looks at the benefits of using LinkedIn.

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Marketing

Relationships, not computers, sell property

Building a business these days is all about online success. Or is it? The extraordinary story of one agent in Northumberland, proves that’s just one side of the story. Nigel Lewis reports.

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