Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
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Revealed: what estate agency websites should REALLY be about
Is your website dynamic? Jane Gardner says that it should be… and it can be! With her estate agency experience,…
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Bad press? Just don’t say “No comment!”
In any business things can and do go wrong. Property PR expert, Jerry Lyons, shares his views on how to…
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Google advertising: how to play the pay-per-click market
If you think Google is taking over the world, you may be right. Certainly, says Nelly Berova, Google’s PPC campaigns…
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How to turn your website’s visitors into vendors and buyers
How can you increase repeat visits to your website and conversions? Nelly Berova has some top tips that are easy…
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Is Facebook Live a useful tool?
Facebook Live, says Tara Dulake, is a simple way to have thousands of people viewing one property at the same…
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What’s happening in the digital advertising world this year?
Augmented Reality and Virtual Reality have started a demand for more informative and immersive content.
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Our man with a pen tries to make a plan
Most vendors only have a dim idea of the blood, sweat and tears that go into a floor plan. And…
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Google search traffic: P-P-P-Pick up a penguin?
If you thought a penguin was a biscuit, says Nelly Berova, you need to catch up! Google’s latest update –…
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Has print marketing turned its last page?
With the strong presence of the property portals it’s becoming increasingly rare for house hunters to find their home via…
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How to use Facebook if you’re an agent
Using social media as part of a targeted marketing strategy can really help you to extend your reach and find…
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