Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
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Window shopping
To borrow from Mark Twain, reports of the death of the high street estate agency have been grossly exaggerated. In…
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Agent websites – 9 ‘need-to-knows’
All estate agents need a website but not all estate agent websites are the same – Nelly Berova has nine…
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How to measure the success of your SEO
The success of your website depends largely on good SEO. Nelly Berova suggests four ways to improve your relationship with…
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Content marketing and how to be top of the blogs
Blogging styles are constantly evolving and you need to keep up with the latest trends. Nelly Berova, lists the latest.
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The word on the street
Making your agency’s voice heard is a challenge, says Charlotte Flake, but having a carefully curated content strategy can bring…
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Images can boost your SEO – properly handled
Are you image-conscious? You should be... this month digital marketing expert Nelly Berova explains how your website images affect your…
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Social media management tools explained
Digital marketing expert, Nelly Berova explains the seven top social media management tools to help agents spread the word.
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Lead generation using Google Display Network (GDN)
Property marketing specialist Nelly Berova looks at Google Display Network – what is it and how can estate agents use…
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Explaining schema mark-up for better website performance
Here’s a question you never thought you’d ask – what is a schema markup and how can you use it…
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Marketing trends and which to follow
Agency marketing expert, Nelly Berova plots some trends into 2023, so you can keep your digital strategy bang on target.
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