Agent websites used to play second fiddle portal listings, but that's all changing. Lisa Isaacs looks at how they can generate leads, capture data and use analytics to influence content.

You want to understand what your customers want/need/expect but what is the best way to do that? Nelly Berova presents seven ways to collect testimonials from happy clients.

A spiffy profile 1. You can customise your profile URL to make it easier for people to find you and make your profile look more professional. 2. Add a background image to…

‘Everyone’ is now using social media – so how do you get noticed? Nelly Berova has some wise words to make you stand out in the crowded internet.

Besides promoting and protecting your brand’s reputation, there are a host of reasons why you should bother with social media marketing, says Tara Dulake.

When it comes to building online reputation, Google is king, says Ben Davies Chief Executive at PropertyHeads.com. It is estimated that over 90% of consumers Google a business before financially engaging with…

Have you tried reaching prospecting buyers, homeowners or landlords through Facebook Ads without success? Nelly Berova shares 13 tips to help you write dynamic ad copy – today!

Media headlines such as, “Hopes that the property market has a spring in its step” or “Housing market worst for 20 years” may capture eyeballs, says Kate Faulkner, but successful agents use…