Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
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Mind games – traditional marketing with a twist
Words and images used in your marketing can have a profound psychological impact on your audience, says Lisa Isaacs. So…
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Planning your content marketing strategy
Digital marketing specialist Nelly Berova explains how to create a content marketing strategy that really touches your audience.
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The lockdown legacy
Lisa Isaacs asks if virtual tours are the great legacy of the ‘workarounds’ of lockdown and discovers the role floorplans…
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How to reach your target audience through marketing channels
We’ve dealt with creating content, now we need to put it in front of the audience. Art Division’s Nelly Berova…
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Window of opportunity
People are returning to the high street and the estate agent’s office has never been more relevant – but the…
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Types of content and how to use them effectively
We’ve all heard the cliché, but exactly what kind of content drives an agent’s website? Digital marketing expert Nelly Berova…
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Get your site up to speed
It’s the fastest moving technology on the planet, so are you keeping up? Lisa Isaacs speaks to the industry’s leading…
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Six mistakes of social
Your social media marketing strategy might seem to be on track, but as Nelly Berova points out, you might be…
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Social working
Digital marketing expert, Nelly Berova, asks if you have the main bases covered in social media and lays out the…
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The 8-step journey
Digital marketing expert Nelly Berova explains how to lead your potential customers to your door.
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