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Marketing

Easy does it

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It can feel like you need a degree to understand digital marketing but cherry picking some of these easy wins can make it feel less daunting, says Lisa Isaacs.

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Marketing

The preferred platform

Link to Website feature

Nelly Berova lists 12 key reasons why you should consider WordPress for your estate agency website.

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Marketing

Conversion rate optimisation

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Larger agencies should use conversion rate optimisation to boost their profits, says Nelly Berova. But what does that mean?

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Marketing

Pixels and cookies – remarketing explained

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Employing cookies and tracking pixels on your website are your way of capturing your audience and then homing in to convert them to customers, says Nelly Berova of Art Division.

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Marketing

The metric system

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There’s more to success than counting ‘likes’. Nelly Berova offers four key tips to understanding and maximising your marketing results.

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Marketing

How green is your branch?

Link to Sustainability feature

The big sustainable sales pitch starts here. Lisa Isaacs talks to some of the property sector’s most active eco influencers to inspire you to go green.

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Marketing

Blog management

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This month, digital marketing expert Nelly Berova looks at how to go about writing an estate agent blog – that people might actually read!

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