Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
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Measuring agency brand awareness
Everyone has a brand and everyone shouts it loud – but how effective is that, asks Nelly Berova, and how…
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BLOG: Can AI help agents get onto first page of Google results?
Nelly Berova discusses how artificial intelligence is vital in improving SEO for agents and property businesses.
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Digital marketing – Put yourself on the map
Digital marketing expert, Nelly Berova looks at the Google Business Profile – why it matters for estate agents.
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Converting leads into paying customers
That's the key to success, says digital marketing expert Nelly Berova and here’s three ways that a prospect can become…
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Tik Tok boom
There’s been an explosion in the use of property marketing videos in listings, delivered via social media, says Richard Reed.
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The value of brand
Digital marketing expert, Nelly Berova, explains how to build a strong brand relationship with your local vendors and landlords
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Level up your listings
When it comes to listings, Lisa Isaacs asks whether agents should become content creators to keep pace with home movers.
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Making the right call
The phone call is still king in property, so it’s wise to invest in quality telephony services, s ays Lisa…
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Email marketing campaigns – how to enail it!
Digital marketing expert, Nelly Berova has five email nurture campaigns for agents – that really work.
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A.I. five! How to use ChatGPT in agency marketing
Artificial intelligence is already part of agency! Digital marketing expert, Nelly Berova suggests five great ways to use ChatGPT for…
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