Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
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Google’s algorithm update – you need to know!
Do estate agents really need to know about Google’s algorithm update? Absolutely, says digital marketing expert, Nelly Berova of Art…
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The metric system
There’s more to success than counting ‘likes’. Nelly Berova offers four key tips to understanding and maximising your marketing results.
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How green is your branch?
The big sustainable sales pitch starts here. Lisa Isaacs talks to some of the property sector’s most active eco influencers…
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Blog management
This month, digital marketing expert Nelly Berova looks at how to go about writing an estate agent blog – that…
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Who are you again?
Understanding new and returning visitors to improve your customer experience and increase your conversion rate, says digital marketing expert, Nelly…
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Don’t waste money on digital marketing!
This month, our marketing guru Nelly Berova points out the five common failings in online marketing campaigns which can ruin…
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And… action!
Digital marketing expert Nelly Berova expounds the virtues of video for selling properties – and selling yourself!
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What’s your strategy?
Nelly Berova explains the importance of strategic marketing planning – in eight clever moves.
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Signed, sealed, delivered
If you think marketing should all be online, think again, says Richard Reed. Some of the most effective ways to…
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Making the headlines
Does your content grab attention? Nelly Berova suggests three simple ways to get your website content noticed and read.
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