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Marketing

Measuring agency brand awareness

agency brand awareness

Everyone has a brand and everyone shouts it loud – but how effective is that, asks Nelly Berova, and how can you improve brand awareness for your estate agency?

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Marketing

Using local data to drive instructions

Local property data and information can bring you instructions and impress buyers, but you need to know how to access it and how to use it, says Lisa Isaacs.

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Housing Market

Regional report

Somerset property image

This month we meet members of The Guild of Property Professionals in South Bucks and Berkshire, North Somerset and Salisbury.

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Business tips

Strangling the landlords

Squeezed landlord image

Letting agents are now regularly being accused of profiteering from the shortage of rental property by pushing up rent. This is an absurd allegation but it is worth looking at what factors…

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