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First real-time, micro-market reports launched by LonRes

Company claims new data service takes agents into 21st century.

Nigel Lewis

Data company LonRes has launched what is claims to be the most accurate real-time transactional reporting tool available to letting and sales agents.

Its personalised report builder draws on real-time sales data at the point of exchange within the London market and, while other market reporting systems are based on three-month old Land Registry data that drills down to three-digit postcodes, LonRes says its new system enables agents to offer up-to-the minute reports on much smaller areas.

Anthony Payne“If you take it a postcode such as SW1 for example, it covers several different areas such as parts of Pimlico, Westminster, Whitehall, Victoria, Belgravia and St James’s,” says LonRes managing director Anthony Payne (pictured).

“We enable agents to pull off reports, charts and graphs down to four digits of a postcode – such as SW1X – and therefore narrow their reports down to micro markets.”

The service, which is only available to LonRes subscribers and enables them to incorporate their own logos into the report, offers a level of detail and sophistication not available to agents anywhere else until now, LonRes claims.

Anthony also claims that his analysts track each transaction much more carefully and diligently that the other reporting tool providers, which tend to be much more automated.

“We’ve got phenomenal data for London and what you find is that vendors, tenants, buyers are much more astute about the property market these days and what’s going on within it,” says Anthony.

“Until now our service was much more a property sales comparison service offering raw data, whereas now clients are able to build reports that offer a level of detail that wasn’t available before.

“The reports can be dropped into pitch packs or used for marketing purposes and have been designed to demonstrate local expertise and enable users to stay ahead of the competition and help manage client expectations.”

January 24, 2017

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