Home » News » Agencies & People » Goodlord becomes first property firm to sign race equality charter
Agencies & People

Goodlord becomes first property firm to sign race equality charter

Lettings platform commits to new measures enshrined in the Race Fairness Commitment, to ensure equality of opportunity for staff.

Richard Reed

Goodlord has become the first property sector company to sign the Race Fairness Commitment (RFC).

By pledging to the Charter, Goodlord commits to adopting new, data-driven measures to combat the career obstacles faced by Black, Asian and ethnic minority colleagues.

Pioneered by diversity recruitment specialists, Rare, the RFC initiative was unveiled this week and has already been embraced by 16 of the UK’s leading law firms.

Measures in the RFC include collecting quantitative data and monitoring employee lifecycles from recruitment to senior promotion, in order to identify the points at which Black, Asian and ethnic minority team members are unfairly falling behind their peers.

Better recognised

The RFC also involves a commitment to ensure race and racism are better recognised and talked about internally.

Rare is making the RFC’s methodology available free to any employers who want to identify and tackle their organisations’ points of adverse impact on race. Detailed guidance and modelling are available at www.racefairnesscommitment.com.

Goodlord is calling on other property sector companies to embrace the charter and put diversity at the heart of their recruitment and HR processes.

Tackling inequality

William Reeve, Goodlord CEO, said, “It’s a privilege to sign this charter and be the first property sector business to do so. We must all do more to tackle inequality through tangible action. How we recruit our teams and how we treat them in the workplace are two areas where more must be done.

“Goodlord isn’t perfect. But we are committed to practising what we preach and doing everything in our power to move things in a positive direction. We believe embracing the Race Fairness Commitment is a key step in this journey.”

Donovan Frew, CTO at Goodlord and NED at Rare, added: “As a black person in leadership positions at both Goodlord and Rare, signing this charter means a lot to me personally. For too long people have been held back from maximising their potential solely based on the colour of their skin.

“This is as ridiculous as it is pernicious. Diversity has always been important to us here at Goodlord, but more can always be done. By signing up to this commitment we are agreeing to treat racial diversity like we treat every other important metric in the business; measure it, analyse it and act upon it.”

July 7, 2020

What's your opinion?

Please note: This is a site for professional discussion. Comments will carry your full name and company.

This site uses Akismet to reduce spam. Learn how your comment data is processed.